Toro Australia, including the highly trusted sub-brand Pope has been a household name in gardening products for over 80 years.

In order to continue to place Pope at the forefront of the Australian retail market, a new summer campaign was needed to reinforce the brand but also to introduce a new element to the product range.

Playing on the frustration of the average leaky hose, I wrote and helped to direct this campaign which ran across TV, radio, print and online. This was accompanied by an ongoing social media strategy for the campaign and a range of additional traditional and digital advertising solutions.

The Pope brand is synonymous with Australian gardens, and remains a trusted name in gardening products.

30 Second TVC

60 Second TVC

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