Merchant Apartments

Real estate development branding
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Merchant Apartments

Real estate development branding
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Client
Renewal SA

Year
2014–15
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Client:
Palladium Aprtments

Year:
2014–15
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Client:
Renewal SA

Year:
2014–15
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My Role
Art Direction, Branding, UI

Agency
Them Advertising
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Client:
Palladium Aprtments

Year:
2014–15
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Client:
Art Direction, Branding, UI

Year:
2014–15
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A new brand was needed for an apartment building as part of a new development in Bowden. Bowden is an area on Adelaide’s city fringe which is attracting high levels of young home owners. A new brand was needed for an apartment building as part of this development. It has a very rich cultural history and is known as a suburb that is home to many of Adelaide city’s Merchants.

The brand’s identity, was found in this history from establishing a name, logo and brochures, to developing a website and maintaining an ongoing social media strategy.

A suite of marketing collateral including a hand-stamped hand-made sleeve for the brochure was crafted to produced a modern feel to attract two distinct demographics: young home buyers looking for an attractive inner-city lifestyle and astute property investors seeking a high quality investment.

Responsive website