Gibson & 7th Apartments

Real estate development branding
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Gibson On 7th Apartments

Real estate development branding
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Client
Bowden Council Adelaide

Year
2014–15
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Client:
Palladium Aprtments

Year:
2014–15
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Client:
Bowden Council Adelaide

Year:
2014–15
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My Role
Art Direction, Typeface Design

Agency
Them Advertising
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Client:
Palladium Aprtments

Year:
2014–15
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My Role:
Art Direction, Typeface Design

Agency:
Them Advertising
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The brief was to establish the brand for a new apartment development at Bowden Adelaide, creating a modern and industrial feel that appeals to young homeowners.

I worked closely with architects and property developers to create a brand identity called Gibson & 7th. I developed a unique typeface for the apartments that reflects the deco heritage of the surrounding area and the structure of the cantilevered balconies.

The brand was supported by a series of brochures and display suite banners, along with floor plans, press advertisements and building signage.

AADC Finalist September 2014
(Adelaide Advertising & Design Club) Print Design – Typography Finalist Award.

Promotional Brochure